Automotive
In a global context of increasing complexity, we support automotive brands in their transformation process, to beat the market, improve performances and delivery the best customer experience.
A new era for automotive industry
The automotive industry has been crossing a phase shaped by electrification, digitalization, and rapidly evolving market dynamics. Sales and marketing models are under pressure as regulatory frameworks continue to change, geopolitical tensions influence market access and supply stability, and customer expectations shift toward transparency, sustainability, and digital engagement.
In this context, automotive organizations must rethink how products and services are positioned, priced, distributed, and communicated across markets. We support this transformation by helping companies evolve commercial strategies, sales channels, and marketing capabilities, integrating data, digital platforms, and compliance requirements. From go-to-market strategy to new customer journeys and service offerings, our approach enables organizations to align commercial performances with regulatory constraints, electrification roadmaps, and the growing impact of geopolitical forces on global automotive markets.
Shaping automotive trends
Sustainability is reshaping how automotive brands position products, communicate value, and respond to evolving regulatory expectations across markets. Digitalisation is transforming sales and marketing models, enabling integrated online and offline journeys, data-driven engagement, and more personalized customer interactions. Electrification is redefining product portfolios and go-to-market strategies, requiring new approaches to pricing, channel enablement, and customer education. Connectivity is unlocking data-driven insights that support smarter marketing decisions, service offerings, and long-term customer relationships.
Strategy
Future of automotive
- Market analysis & go-to-market
- EV ecosystem
- Connected services
- New business models and value propositions
Future of distribution
- Network Strategy; Plan & Development
- New distribution model
- Sales & After Sales Retail Format
- Sustainable distribution network
- Online and direct sales
Retail Excellence
- Sales & After-Sales Performance Improvement
- Customer Experience and Online/Offline customer journey redesign
- Profitability Optimization, Right sizing & Cost Efficiency
Organization Design & Change Management
Operations
Training
- Managerial (hard & soft skills)
- Technical & Commercial (Sales & After Sales)
- New product introduction
- Loyalty, BDC & Taxation
Processes Outsourcing
- Expertise (data-driven inspection, remote inspection, classic inspection)
- Authorities
- Remarketing/trade-in management
- Buy back management
Metrology & Tech Lab
- Instrument Calibration on-site
- Asset Management
- Metrological Consultancy: definition of metrological confirmation strategies and procedures
Audit
- Commercial incentives
- Processes
- Visual Identity
- Contractual standards
Technology & Innovation
Innovation
- Services and Subscription Platforms
- Business Processes Automation
- Predictive Models, Data Governance and Data Strategy
Strategy & Digital Transformation
- Advisory & PMO
- Contract & Vendor Management
- Sales, After Sales & Lead Management Systems Transformation
New Technology
- NFT, AI, eGaming & Metaverse
- Autonomous Vehicles Infrastructure Support
- Car Locator & Status Tracker
- 5G Technologies & IoT
- Sentiment Analysis Platforms
Platforms
- Buy Back & Remarketing
- Guaranteed Used Cars
- Authority
- B2B eCommerce & Auctions
- Test Drive
- Spare Parts Webshop Portal
Cybersecurity
Blockchain
Smart Mobility
What will our lifestyle be like in 30 years from now? We are unable to predict the future, but some answers are certain, or almost certain.
Integrated capabilities across the automotive value chain
Our end-to-end capabilities support every dimension of the automotive value chain, with a strong focus on commercial performance and market execution. Through strategy, we help clients evolve sales and go-to-market strategy, redesign distribution networks, and strengthen retail effectiveness across markets. From an operational perspective, we enable organizations with advanced training, outsourcing capabilities, and governance frameworks that support consistency, compliance, and execution quality across commercial operations.
Through technology and innovation, we deploy digital platforms, advanced analytics, CRM and customer data solutions, as well as next-generation tools for remarketing, eCommerce, subscription-based offerings, and connected services. This integrated portfolio enables automotive players to adapt commercial strategies to electrification, regulatory change, and geopolitical dynamics, accelerating transformation with precision and long-term impact.
We deliver tailored solutions that drive innovation and performance throughout the automotive value chain.
Industry expert
Difference and innovation are values at BIP and that’s what moves us create the current “unbelievable”.