Purpose & Culture
Turning purpose into action through aligned culture, collaboration and communication that create lasting impact.
Turning Purpose into Action
Purpose is the driving force behind identity, values and the way an organization connects with people. It defines how decisions are made and how impact is created. BIP supports companies in discovering, defining and embedding their purpose across every function. Through a partnership with Politecnico di Milano and a data-driven approach, alignment between purpose and operations is measured and enhanced. Each collaboration focuses on identity, ethics and strategy, creating a culture where people and purpose move in the same direction.
Defining the ‘Why’
Purpose becomes meaningful when personal motivation aligns with organizational goals. This connection drives authentic engagement and lasting cultural transformation. BIP helps companies identify and shape their unique “why,” integrating it into both culture and operations. Using the Purpose Enterprise Index, alignment between purpose and action is measured to ensure positive, sustainable impact. Through the “Purpose in Action” observatory, benchmarks and best practices are shared, turning purpose from an abstract concept into a tangible, shared force within the organization.
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Turn purpose into a living force that aligns vision and action, inspires people, and builds a culture of shared identity and sustainable impact.
Actionable Purpose
A meaningful purpose takes shape through action. The approach begins with a structured design process that defines and builds purpose using archetypal models, ensuring alignment with organizational values and real needs. Purpose is embedded into daily operations through a combination of leadership direction and employee participation, creating a shared sense of identity and belonging. Measurement tools such as the Purpose Enterprise Index help organizations continuously evaluate and refine the connection between purpose and performance.
Keep passionate my people
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